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Laws · Utah

Utah Artificial Intelligence Policy Act (SB 149)

Utah's 2024 Act made businesses answer under consumer-protection law for what their generative AI says or does, and created an Office of AI Policy and an AI learning lab. 2025 amendments require AI disclosure when a consumer clearly asks, plus up-front disclosure for high-risk uses in licensed occupations, and moved the Act's repeal date to July 1, 2027.

At a glance

In forceNext: Scheduled repeal (sunset) of the Artificial Intelligence Policy Act chapter unless extended, Jul 1, 2027 (in 270 days).
Jurisdiction
Utah
Type
Law
Official title
S.B. 149 Artificial Intelligence Amendments (2024 General Session), creating the Artificial Intelligence Policy Act; amended by S.B. 226 and S.B. 332 (2025 General Session)

What this means for you

If you build AI

  • If your generative AI talks to Utah consumers for a business, it should say it is AI when a user clearly asks.
  • Utah's AI learning lab lets companies seek regulatory mitigation agreements while they test AI products.

If you deploy AI

  • Using generative AI is no defense to a Utah consumer-protection violation: you answer for what the AI said or did.
  • Licensed professionals (health, legal, financial and similar) must disclose up front when generative AI is used in a high-risk interaction.

If you use AI

  • In Utah you can ask a business's chatbot whether it is AI; if you ask clearly, it must tell you.
  • If a licensed professional uses generative AI for high-risk advice, you should be told at the start of the interaction.

Key dates

  1. May 1, 2024PastAct takes effectSource
  2. Mar 25, 2025PastGovernor signs SB 332, moving the Act's repeal date from May 1, 2025 to July 1, 2027Source
  3. Mar 27, 2025PastGovernor signs SB 226, narrowing the generative AI disclosure dutiesSource
  4. May 7, 2025PastSB 226 disclosure rules take effectSource
  5. Jul 1, 2027in 270 daysScheduled repeal (sunset) of the Artificial Intelligence Policy Act chapter unless extendedSource

Status history

  1. May 1, 2024In forceEffective date in the enrolled bill; amended in 2025 (see key dates)Source
  2. Mar 13, 2024PassedSigned by Governor CoxSource

In the Drops

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