TAKE IT DOWN Act
Makes it a federal crime to knowingly publish nonconsensual intimate images, including AI-generated 'digital forgeries' (deepfakes). Covered platforms had one year to set up a process for victims to request removal, and must remove the content and known identical copies within 48 hours of a valid request. The FTC enforces the platform duties.
At a glance
In force
- Jurisdiction
- United States
- Type
- Law
- Official title
- Tools to Address Known Exploitation by Immobilizing Technological Deepfakes on Websites and Networks Act (TAKE IT DOWN Act), Public Law 119-12 (S. 146)
What this means for you
If you build AI
- If your product can generate realistic intimate images of real people, publishing such content without consent is a federal crime; build safeguards against it.
- If you run a platform with user-generated content, you may be a 'covered platform' with removal duties.
If you deploy AI
- Covered platforms must offer a clear removal-request process and act on valid requests within 48 hours. The FTC began enforcing on May 19, 2026.
If you use AI
- If an intimate image of you, real or AI-generated, is posted without consent, you can ask the platform to remove it; it must act within 48 hours. Complaints: TakeItDown.ftc.gov.
Key dates
- May 19, 2026PastPlatforms must have a notice-and-removal process (48-hour takedown); FTC begins enforcingSource
Status history
- May 19, 2025In forceSigned into law May 19, 2025 ('Approved May 19, 2025'); criminal provisions apply from enactmentSource
In the Drops
No Drop has covered this law yet.