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Agents in Marketing technology

Agent deployments and launches in Marketing technology, from the Drops.

From the Drops

AgentsMarketing technologyLiveHuman in loop: unclear

MoEngage turned about 400 internal APIs into scoped agent tools with AWS's gateway

In an AWS post co-written with MoEngage, the company says each agent sees only tools its Cedar policy allows, and identity travels in headers the model can't set. It estimates six months of platform work saved.

Why it matters: A working pattern for letting agents use private APIs without public endpoints or model-controlled identity; MoEngage says onboarding an API now takes hours, not days.

On the Frontier watch →From Drop #055 · Fri, Oct 30, 2026 · Morning